Your Insights Explained
SuccesSTR's weekly time sequence captures your essential data points, beginning from the moment you hit the 'Get Data' button. This enables you to track your week-over-week progression, as well as compare your key booking drivers side by side.
Week Ending
First-Page Impressions
SuccesSTR captures a weekly snapshot of the first-page search impressions for the last 7 days of arrival dates made over the 90 days prior to those dates.
​The first-page impression rate refers to the percentage of times that Airbnb displays your listing on the first page of search results. This metric considers searches for the last 7 days of arrival dates mades over the 90 days prior to those dates. For your listing to be be displayed on the first page of results, it must be available and meet the guest's search criteria.
First-Page Impression Rate
Page Views
Page views refer to the number of times a potential guest visits your property's individual listing page, typically after conducting a search based on dates, destination, or both. This metric is based on searches for the last 7 days of arrival dates mades over the 90 days prior to those dates.
Availability
(90 days)
The availability metric (90 days) displays a future 90-day snapshot based on the week-ending date of each snapshot. This is particularly relevant because if a property is nearly fully booked, it may experience a drop in search impressions and page views, even if it has a high first-page impression rate. By providing hosts with this valuable insight, they can avoid the potential for 'false positives'.
Bookings
Bookings refer to the number of reservations made in the previous 7 days for any arrival dates. This metric is a quick way to check that your Airbnb account is successfully accepting bookings.
The review score displays the latest and most up-to-date average score of your property's guest reviews, which appears in search results. This metric is based on the average review score of the last 180 days.