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Who Ate Your Lunch? - How to review your listing in a competitive context.

Updated: Jun 15, 2023

Alright, folks, it's show time! You're not just Airbnb hosts; you're players in a highly competitive arena, where success depends on your ability to read the field and make the right moves. It's time to stop admiring your listing and start evaluating its performance against the competition. Here's your game plan:

1. Put on Your Game Face - Use the Search-Centric Approach

First things first, it's not just about your listing - it's about where your listing stands when the search whistle blows. Picture this: a stunning six-bedroom home nestled in Broken Bow. Lovely, right? But it's not about being lovely; it's about being visible and getting booked. So, let's hit the search field and see where our listing stands in the pack.

This is what to do in six steps

  • -Note the market your listing is attached to e.g.

you'll find this right under your listing name

  • Now head back to the Airbnb homepage and search for some dates in your market when you know your listing is available

  • Now pretend to be a potential guest - is your listing going to be the one that gets the click-thru

2. Know Your Opponents - Perform Competitor Analysis

A game isn't won by ignoring the other team. Time to size up the competition. Who are you up against? What are their strategies? Lock in some dates, apply filters matching your property attributes, and behold the lineup of competitors. Notice how their listings are different or similar to yours. What's their play? Consider the dynamics in neighboring regions too - the more intel, the better.

Do you know your week-over-week first Page Impression Share - you should.

3. Show Them What You've Got - Choose Impactful Images

Now, let's check out the visuals. Is your primary image bold enough to stand out from the crowd? Does it have the 'wow' factor that makes users click to learn more? Your image needs to shine because when users are scanning through search results, they're deciding in milliseconds who deserves their click. And don't worry about your 'newbie' status; Airbnb's got your back, bumping up your listing's visibility to compensate for the lack of reviews. If the results page has 19 other pictures of pools or fireplaces then yours better be the nicest or even better choose something that will make you stand out.

4. Let the PPR Framework be Your Playbook - Prices, Photos, Reviews

Consider the PPR - Prices, Photos, and Reviews - your essential playbook. Its lessons are simple but potent: make sure your price is competitive, your photos pop, and your reviews (when you have them) sparkle. The emphasis is on standing out within the local search results, not just having a fantastic individual listing.

Is your listing getting its fair share of clicks from the search results page?

5. Make Your Move - Put the Game Plan into Action

Time to hit the field and put this game plan into action. From this moment on, your focus should be on one thing and one thing only: how your listing performs in the search results. Don't let the competition intimidate you. By playing smart, being aware of your competition, and putting your best foot forward, you can stand out in the crowded Airbnb marketplace. Remember, folks, this isn't just a game of chance; it's a game of strategy. So suit up, put on your game face, and let's go dominate that marketplace!

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