As an Airbnb host, understanding your Airbnb listing performance is crucial to generating more bookings and increasing your revenue. Fortunately, there are several Airbnb host tools available that can help you analyze your Airbnb analytics and optimize your listings. In this article, we'll compare three popular tools: Airbnb Host Account Insights, RankBreeze, and SuccesSTR.
Airbnb Host Account Insights
Airbnb Host Account Insights is a first-party data tool that is free and included with your Airbnb host account. The tool is updated daily and provides metrics such as page views, inquiries, bookings, and review s
cores. One of the benefits of Airbnb Host Account Insights is that it uses first-party data, which means the data is accurate and reliable. However, the tool can be difficult to navigate, and each metric is siloed, making it hard to compare one metric to another.
RankBreeze
RankBreeze is a well-established tool that is recommended by well-known hosts such as Bill Faeth. The tool uses automated scrape data on the Airbnb public si
te to produce ranking insights. Hosts can log changes to their listings, allowing them to see what works and what doesn't. Additionally, RankBreeze includes a pricing tool. However, the tool is relatively exp
ensive at $29 per month and predominantly relies on public scrape data over host account data. The pricing
tool may also be underpowered compared to specialist tools such as Price Labs or Wheelhouse.
SuccesSTR
n an intuitive format, making it easy to compare week-over-week performance and compare one metric against another. However, the tool is new, so there are not many reviews, and the interface is fairly basic. Additionally, you need to be running the Chrome browser on PC or Mac to use the extension.
Conclusion
All three tools offer significant benefits to Airbnb hosts who want to optimize their listings to increase their bookings on Airbnb. Airbnb Host Account Insights is a great starting point for hosts who want to analyze their Airbnb analytics and review scores. If you're looking for a more comprehensive tool, RankBreeze is an excellent option, although it comes with a higher price tag. Finally, if you're looking for a free tool that is easy to use, SuccesSTR is a great option, although it's still relatively new. Ultimately, it's worth trying the free tools first and deciding if a paid tool like RankBreeze is needed to take your listings up another level. By utilizing these tools, you can analyze your performance, optimize your listings, and generate more bookings on Airbnb.
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